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... It's a lifestyle
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 Cape Life® was founded July 2009 in Morehead City, North Carolina with the dream of sharing our passion of Cape Lookout. Our mission is to promote Cape Life, the love, respect and beauty that we are fortunate enough to live. Cape Life was started by locals, whose love of Cape Lookout, North Carolina has been part of our daily lives. 


The concept of Cape Life (at time not named) was born in a Down East kid who loved spending every waken moment at the Cape, fishing, clamming, and water skiing.  Visiting Les and Sally Moore’s store, anticipating what new nature’s find they rescued.  The site, light and diamonds of Lookout and ponies grazing shack's east end, always brought a smile to the heart.  Excitement still today with hundreds of boat rides and many more to be made.  We take our love of Cape Lookout and express it through Cape Life products and apparel.

Cape Life is a lifestyle.  A way of life, which has to been experienced.  Our love of Core Banks, Shackleford Banks, and the deep blue ocean shows in the faces and sun tans of many that place their feet on the eastern shores of Carteret County. If you’re fishing, surfing, camping or just enjoying a boat ride to the Cape, we all have that special love, Cape Life...




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